Have you ever visited a museum, national park, or campus and noticed angled signs, monument signage, or directional maps? Of course, you have; they are everywhere and what most people don’t know is that this signage is called wayfinding signage.
In other words, wayfinding is “the process or activity of ascertaining one’s position and planning and following a route.” Often primary colors and shapes are utilized to guide the viewer effortlessly.
Wayfinding serves to identify, direct, inform and regulate traffic. It considers where decision points will be made and where signage makes sense to guide the viewer to their destination, whether on foot or in their vehicle.
In addition to wayfinding signage, there is ADA-compliant door signage, such as what you see outside an office door – that serves to identify the room and often includes braille for the visually impaired.