Wayfinding and Signage

Have you ever strolled through a museum, wandered a national park, or navigated a sprawling campus, guided by angled signs, monument markers, and directional maps? These elements are ubiquitous, yet many are unaware of their collective purpose, known as wayfinding signage.

In essence, wayfinding is “the process or activity of determining one’s location and planning and following a route.” Often employing primary colors and simple shapes, these signs are designed to seamlessly guide viewers.

Wayfinding signage serves several functions, including identification, direction, information dissemination, and traffic regulation. It strategically places signs to assist decision-making and guide individuals to their destinations, whether on foot or in vehicles.

In addition to wayfinding signage, there are ADA-compliant door signs, typically found outside office doors. These signs not only identify rooms but also often include braille for the visually impaired.

Hiking trail outdoor signage over looking a New Mexico landscape.
Norman Borlaug images on Wayfinding signage solution guiding visitors to their destination.