You will meet with Cass to discuss your project needs. This can be done in person, over the phone, or through zoom. Location does not matter, as the implementation of the project will be done using your local vendors. Cass has experience in not only being the artist and designer but also the project manager and your one point of contact at all times. No getting passed off to a larger team with multiple hands involved, Cass desires to stay a concierge-style independent contractor to focus on creating rather than managing a team. This means she only takes on a certain amount of projects each year so that her attention to detail and your time are efficiently utilized to the fullest capacity. Remaining as a single entity freelance designer ensures smooth communication and faster completion of work. “I believe communication is the first tool for a successful relationship between the client and designer. I pride myself on listening to the client’s wants and needs, interjecting my expertise, and delivering a product that speaks to the client’s vision above all else.”

Cass will start the design process and develop a few design concepts for the project. These are more loosely created ideas that give Cass a general idea of what styles and ideas you like before focusing on the details of the content and the exact images that will be used in the final design. Then she will begin work from your feedback toward the final design.

Cass will then flesh out the narrowed-down concept to a more concrete design and fine-tune all the details. A final design will be presented to the client for approval or to make any necessary edits to the design/project. Once finalized, Cass will provide the specifications to your local vendor to generate material costs and lead times (if applicable).

Once the final design is approved for the build process, Cass will organize and coordinate with the manufacturers and installers to manage the project from start to implementation. She will physically be at the installation site to ensure nothing gets lost in translation between the client and vendor. Cass has benefited from starting her way up from the bottom of the industry at a sign shop to fully understand the process of not only design but manufacturing. “I want to create spaces that inspire and uplift people, spaces that bring the community together, and in this busy world, stop and make a viewer appreciate the vision that stands before them.”